Notional Kickstarter Video – May 2020
Exploratory Kickstarter video to “kickstart” some key points
Potential Lead Magnet for Website
A worksheet for subscribers. Inform about biophilia
May 2023 – Product Launch Plan
We need to make sure our NUZN “Biolight” meets the needs of our target audience / they want this or need it. thinking we should do testing / survey, etc… or we brainstorm our avatar
- target audience
- demographic
- psychographic
- age
- gender
- location
- interests
- needs
Conduct market research
Market research to understand our audience’s needs, preferences, and buying habits! (Walmart vs Online vs inform)
check competition and identify “gaps” in the market.
Develop a minimum viable product (MVP): Develop a prototype NUZN Biolight.
MVP should be usable enough to test with real users but does not have to be a fully finished product. (but looks evolvable with their feedback)
Test MVP: Test MVP with a small group of users who represent our target audience. Gather their feedback on it and incorporate changes based on the feedback.
Refine our product
Conduct more market testing
Launch your product
Google Survey to Test Market Interest – 2024
Did initial planning for a framework for a survey to test interest, but not revealing the product. Google surveys/forms are not available anymore. Looking at Survey Monkey, we are looking at approx $2.50 per response, with a minimum of 100.
General Demographics
What is your age range?
18-24
25-34
35-44
45-54
55+
What type of area do you currently live in?
Urban
Suburban
Rural
What is your living situation?
Own home
Rent home
Live with parents/family
Lifestyle and Home Environment
How important is home decor to you?
Very important
Somewhat important
Not important
How many indoor plants do you currently have?
None
1-3
4-6
7+
How do you generally use lighting in your home? (Check all that apply)
For reading or tasks
For creating a specific mood or atmosphere
For decoration
Which factor is most important to you when buying home decor items? (Rank in order of importance)
Aesthetic appeal
Functionality
Price
Sustainability
Brand reputation
Health and Wellbeing
How much do you agree with this statement: “Having plants in my home improves my mood and well-being.”
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Do you believe that your environment (where you live and work) affects your mental health?
Yes
No
Not sure
Preferences and Attitudes
Would you be interested in a home item that helps bring more natural elements indoors?
Very interested
Somewhat interested
Not interested
How often do you purchase new items to enhance your home environment (furniture, lighting, decorations, etc.)?
Frequently (every few months)
Occasionally (once or twice a year)
Rarely (less than once a year)
What’s your favourite way to enhance your living space? (Open-ended)
[Text box for response]
Technological Adoption
Do you use any smart home devices? If so, which types? (Check all that apply)
Smart speakers (e.g., Amazon Echo, Google Home)
Smart lighting (e.g., Philips Hue)
Smart thermostats (e.g., Nest)
None
How open are you to integrating technology with home decor (e.g., app-controlled lighting)?
Very open
Somewhat open
Not open